Before this course, I thought that keyword research was just a synonym for educated guessing on what people search for on Google. We had to pretend we worked for Tesla and use keywords to help. So if I was the Tesla marketer, I’d think that people would be searching “Tesla” or “electric cars” or “tips…

Prior to this course, I can honestly say that I didn’t know what onsite SEO was. I just assumed it was all about keywords (and maybe linkbuilding) and that Google just guessed what a page was about based on words on a page. Therefore, when we learned all about onsite optimization, it dawned on me…

Before learning about display and programmatic advertising in class, I’ll be honest—I thought display advertising was random. I thought it was an annoying ad that popped up that some company decided to throw in the mix on a random website because it had space. After exploring what programmatic display actually is, I learned that it’s…

Before this class, when I would use Google, I’d always think of the paid ads at the top as just the companies that had the most money to be able to pay to be at the top of the search page. I thought it was just a “whoever pays the most gets it.” But after…

I would say that before this course, I actually thought that SEO happened solely on your own website. I figured if you make good titles, clean pages, good keywords, Google would reward you with better rankings. I didn’t consider how much happens outside of your own website. So when we got to offsite SEO, it…

Michigan Generative Engine Optimization Tactics: Enhancing SEO with AI for LLMs In the evolving landscape of search engine optimization (SEO), Michigan businesses are increasingly turning to generative engine optimization tactics powered by artificial intelligence (AI) to improve their online visibility and rank higher in search results. With the rise of large language models (LLMs) like…